Our story did not happen overnight. Jewellery designing was an idea that sparked out of sheer desire for expression. Leena found herself dissatisfied with her options for creating the jewellery of her dreams. Not one to settle for second best, she studied & became a certified Gemmologist in 1984. Creating timeless jewels for her family & close friends, her hobby blossomed into a life long journey of love.

She passed on this enthusiasm to her daughter Neha, who believes jewellery is beyond just ornamentation. Rather, it is a mood; a form of self expression. Together, they launched their brand Design Jewel in 2009, with the vision to bring pleasure & exhilaration to the people who wear the alluring fine jewels they make.

Design Jewel delivers end to end jewellery services, starting from sourcing of diamonds, gem stones and precious metals, as well as designing, manufacturing, customizing & finally certifying the jewels by the best laboratories of the world. We excel at creating bespoke custom jewellery pieces for discerning customers. Reimagining heirloom pieces and breathing new life into them is very close to our hearts. Jewels should be versatile enough to be worn at any occasion, and we blend in a multiwear function to make each piece multiuse. 

We are not into jewellery merely for the business, it is a passion for us. We aspire to adorn people with enthralling jewels to make them happy, add glamour & brilliance to their life, and get them to feel as unique & special as they are. Each creation is fine tuned to perfection and exudes good vibes and positive energy. The design & manufacturing techniques are modern & cutting edge, while the workmanship is hand crafted & combines hundreds of years of experience passed down the many generations of our experienced & skilled Karigars. We work with the entire gamut of jewels, be it diamonds, precious & semi precious stones , rose cut & uncut diamonds or pearls. We have trained goldsmiths who forge intricate gold and jadau ornaments.